Why the listing matters
For many local searches, the listing on Google Maps appears before any website. A complete and accurate profile is often the first thing a customer sees about your business.
The basics to get right
Use your real business name, exactly as it appears on your signboard and website. Pick the most accurate primary category. Add your address, phone number, working hours and website. Mark holiday hours when they change.
Keep details consistent
Your name, address and phone number should read the same on your profile, website, social pages and directories. Small differences confuse both customers and search engines.
Photos and reviews
Add real photos of the premises, team and work. Ask satisfied customers for reviews and reply to every review, including critical ones, politely and specifically. Never buy reviews; Google removes them and can suspend the listing.
Frequently asked questions
Is Google Business Profile free?
Yes, creating and managing a profile is free.
Why does my business not show up in Maps?
Common reasons are an unverified profile, a wrong category, or details that do not match your website. Verification is the first thing to check.